Raise The

A Signature Digital Event Experience

After three consecutive years, Raise the Macallan (RTM) has become a signature industry event. Firebolt has partnered with SoHo Experiential to deliver an unforgettable branded learning experience for true Single Malt Whiskey fans, creating legions of Macallan brand advocates.

For attendees the digital experience is sophisticated, yet seamlessly woven throughout the experience. From an elegant registration and check-in experience to digitally-enabled audience participation, RTM delivers a best-in-class digital experience to guests at venues across the country.

The Macallan brand has leveraged the event and its digital components to generate 143,000 unique influencer engagements across 29 cities. In the process, it has generated measured sales increases in multiple core brand markets.